Fake Reviews are Bad for Business— Even Yours. Here’s Why! The growth of fake reviews starts with online review trends. According to the Brightlocal Local Consumer Review Survey, 82% of all consumers check the reviews before trusting a local business in 2020. This means that online reviews—the views [...]
Opt-In Email Lists: Building a Goldmine in Your Business If a popularity contest were held today, opt-in email lists would surely lose to Search Engine Optimization (SEO). Most people think of search and rarely consider opt-in email as their go-to marketing channel. When it comes to online marketing, [...]
Do Google Reviews Help SEO? Google Reviews: The One-Two Punch of Boosting Your Online Presence Anyone with online experience today has seen or heard of Google reviews. However, if you are a business owner, your familiarity with these third-party evaluations should be more than casual knowledge. Why? Because [...]
Mission Statements, Ad Slogans and Charting Your Direction When it comes to charting the direction for your business, where do you look? If you aren’t sure, consider advertising slogans, either one you have or how you can learn from “the big boys.” We all have connections with great [...]
Google My Business What it is, How it Affects Your Website in Search Results and How to Set up Yours NOTICE: Due to the Covid-19 outbreak, Google has temporarily restricted service and has altered or removed certain features mentioned in the following post. Ever wondered how to [...]
6 Common Contact Page Mistakes and How to Avoid Them Are you making unintended but deadly contact page mistakes? Your contact page might be the shortest page on your site, but it’s certainly one of the most important. Think about it... The whole reason your website exists is [...]
7 Steps to Developing a Strategically Sound Small Business Website Sonoma County website design specialist Tim Smith outlines the 7-step process his team uses to build small business websites that attract and convert customers. As a certified marketing consultant, I see web design as a strategic process. Your [...]
Email Deliverability: How to Avoid Having Yours Tagged as Spam Do you send emails to clients or customers? Even more, do you rely on email marketing as a part of your online strategy (as you should)? If so, chances are you've been struck by the same dreadful thought [...]
How to Start a Blog, and How to Create a Blog Post People Will Want to Read Ever wondered how to start a blog? Yes, it usually involves using WordPress, the best blogging platform. But that’s a given. The real question is how to create a blog people [...]
9 Tried and True Tips to Writing an Effective Website Call to Action Are you missing a compelling website Call to Action (CTA)? It matters, whether your goal is to sell something online or just to sell someone on getting in touch with you. A strong CTA often [...]
