Color Psychology on Websites

Using Color Psychology on Websites to Create Impactful Design Color psychology on websites involves finding the right colors to use on your website and have them work systematically. It can be a tricky business. But, color selection and use is an art of and in itself. All colors [...]

By |July 15th, 2021|General Business Interest, Marketing Strategy, Website Design|Comments Off on Color Psychology on Websites

Fake Reviews

Fake Reviews are Bad for Business— Even Yours. Here’s Why! The growth of fake reviews starts with online review trends. According to the Brightlocal Local Consumer Review Survey, 82% of all consumers check the reviews before trusting a local business in 2020. This means that online reviews—the views [...]

By |January 26th, 2021|General Business Interest, Marketing Strategy|Comments Off on Fake Reviews

Opt-In Email Lists

Opt-In Email Lists: Building a Goldmine in Your Business If a popularity contest were held today, opt-in email lists would surely lose to Search Engine Optimization (SEO). Most people think of search and rarely consider opt-in email as their go-to marketing channel. When it comes to online marketing, [...]

By |December 15th, 2020|Marketing Strategy, Search Engine Optimization|Comments Off on Opt-In Email Lists

Google Reviews: Do They Help SEO?

Do Google Reviews Help SEO? Google Reviews: The One-Two Punch of Boosting Your Online Presence Anyone with online experience today has seen or heard of Google reviews. However, if you are a business owner,  your familiarity with these third-party evaluations should be more than casual knowledge. Why? Because [...]

By |October 2nd, 2020|Marketing Strategy, Search Engine Optimization|Comments Off on Google Reviews: Do They Help SEO?

Charting Direction: Mission and Ad Slogans

Mission Statements, Ad Slogans and Charting Your Direction When it comes to charting the direction for your business, where do you look? If you aren’t sure, consider advertising slogans, either one you have or how you can learn from “the big boys.” We all have connections with great [...]

By |June 27th, 2020|Marketing Strategy|Comments Off on Charting Direction: Mission and Ad Slogans

How to Use Google My Business

Google My Business What it is, How it Affects Your Website in Search Results and How to Set up Yours NOTICE: Due to the Covid-19 outbreak, Google has temporarily restricted service and has altered or removed certain features mentioned in the following post.  Ever wondered how to [...]

By |March 27th, 2020|Marketing Strategy, Search Engine Optimization, Website Design|Comments Off on How to Use Google My Business

Contact Page Mistakes

6 Common Contact Page Mistakes and How to Avoid Them Are you making unintended but deadly contact page mistakes? Your contact page might be the shortest page on your site, but it’s certainly one of the most important. Think about it... The whole reason your website exists is [...]

By |January 6th, 2020|Marketing Strategy, Website Design|Comments Off on Contact Page Mistakes

Strategically Sound Website

7 Steps to Developing a Strategically Sound Small Business Website Sonoma County website design specialist Tim Smith outlines the 7-step process his team uses to build small business websites that attract and convert customers. As a certified marketing consultant, I see web design as a strategic process. Your [...]

By |September 23rd, 2019|Marketing Strategy, Website Design|Comments Off on Strategically Sound Website

How to Start a Blog

How to Start a Blog, and How to Create a Blog Post People Will Want to Read Ever wondered how to start a blog? Yes, it usually involves using WordPress, the best blogging platform. But that’s a given. The real question is how to create a blog people [...]

By |July 25th, 2018|Content Management, Marketing Strategy, WordPress websites|Comments Off on How to Start a Blog
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