Strategically Sound Website

7 Steps to Developing a Strategically Sound Small Business Website Sonoma County website design specialist Tim Smith outlines the 7-step process his team uses to build small business websites that attract and convert customers. As a certified marketing consultant, I see web design as a strategic process. Your website is probably the most important marketing [...]

By |September 23rd, 2019|Marketing Strategy, Website Design|Comments Off on Strategically Sound Website

Website Call to Action

9 Tried and True Tips to Writing an Effective Website Call to Action Are you missing a compelling website Call to Action (CTA)? It matters, whether your goal is to sell something online or just to sell someone on getting in touch with you. A strong CTA often makes the difference between prospective customers acting [...]

By |May 13th, 2018|Marketing Strategy, Website Design|Comments Off on Website Call to Action

How to Choose a Domain Name

5 Key Tips to Choosing a Great Domain Name If you’re setting up a new business, buying a domain name might not be your first priority as you plan the various other areas of your business operations. However, despite its low priority, it is one of the things that can have a big impact on [...]

By |December 5th, 2017|Marketing Strategy, Search Engine Optimization, Uncategorized|Comments Off on How to Choose a Domain Name

Website Offers: Whaddya Got Fer Me?

Constructing Offers to Convert Website Visitors Let’s talk about how to get someone to do something on your website… Something like sign up for your list or buy something from you. But, before we get into how, let’s clarify what that something they’re doing is called: “conversion.” Conversion is a good thing, because when someone [...]