Tactical Marketing Plan: Santa Rosa Strategist Helps Chart Your Course.

Financial charts with lighthouse on the backgroundGet a Marketing Plan Designed Specifically for Small Business

If your business is launched but you’re just not maximizing your sales potential, maybe it’s time to:

  • Penetrate new market segments
  • Open new distributor channels
  • Increase lead generation

The Tactical Marketing Plan we provide is designed to identify ways to reach new customers. This concise, actionable document focuses on lead generation tactics and addresses the process by market segment, media and timeline.

Get a plan developed by Santa Rosa marketing consultant Tim Smith, a Certified Marketing Executive (CME) who has worked with hundreds of small business clients over the past decade.

A Marketing Plan Designed Specifically for Small Businessmarketing-planner-santa-rosa

Our tactical marketing plan is designed for smaller businesses or single departments with a straight-forward market and simple product/service array.

The assumption is that general market strategy is already determined (vs. a strategic plan with much broader scope and focus).

The process and document are to the point, and we cut out the fluff. This makes the plan ideal for small businesses.

Best of all, it’s geared toward your ability to implement it with existing resources.

Very importantly, the plan is customized to your business and market. If social media isn’t appropriate for your situation, you won’t find us trying to push you into it. Every business is unique, and your plan must reflect your industry, your customers and you!

Tactical Marketing Plan Deliverables

Here’s what you can expect from your investment in the Tactical Marketing Plan Package.   

  • Consulting approximately two-hour planning session
  • Written Plan 4-6 pages that address plan objective, targeting strategy, strategic focus, communication strategy and general promotional schedule
  • Executive Presentation Session follow-up meeting to review/modify your plan
  • Revisions (one round)
  • Coaching One-hour follow-up coaching call within 2-3 weeks after your plan is approved

Request a no-obligation strategy consultation. Contact us

Need a bigger, more comprehensive plan to launch or re-launch your project or business? Read about our Strategic Marketing Plan

Results, Not Hype

“Tim Smith is someone you need to know. If you own your own business, you need to know how to make your marketing budget create results, not hype.” –Barbara Pinson, Pinson Cosmetics

Clearly Defined Goals, Actions and Targets

“Working with Tim has taught me how to market my business far more effectively. Tim is highly knowledgeable about sales and marketing, and an excellent writer.

He quickly learned the specifics of my business and how it operates. With my input, Tim then developed a structured marketing plan, with clearly defined goals, action items and measurable targets.”
–Leigh Thorsen, Maraizon International