Should You Build Your Own or Hire a WordPress Web Designer?
Small business owners on a budget often look for ways to keep costs down. WP’s reputation for being simple makes it look like an easy way to reduce expenses—prompting some to tackle the project themselves. However, it’s a lot harder than it looks.
WordPress used to be simple. Its most basic themes—the ones without bells and whistles—still are. But most business owners want something more, and this is where WP starts to get complicated.
The state-of-the-art “responsive” website themes (those that render equally well on both desktop and mobile devices) tend to be more complex. Add features like a slider, e-commerce capabilities, SEO plugin or other advanced features, and suddenly the WP dashboard begins to look like the inside of a Boeing 747 cockpit!
That said, do-it-yourselfers who set out to build a WP site typically don’t achieve all their objectives. Most spend considerable time on the project without producing satisfactory results, and they experience significant frustration in the process.
Why Hire Us to Handle Your WordPress Web Design
Here are four key reasons why you should consider New Paradigm Marketing as your web development partner:
1. Business Experience – NPM principal Tim Smith has executive management experience in media, ad agencies and corporate marketing. He has been an independent marketing consultant since 2004, and manages teams of specialists to produce websites and manage Internet marketing campaigns.
We have worked with hundreds of clients in various industries, including non-profits, and has written business plans for national product launches and Tim has served as a senior consultant on various teams. In short, he understands business. Read his bio
2. Content Expertise – Since websites are all about content (that’s what the Internet is—the “information highway”), it’s important that your web design company understand the importance of content on your website and how to organize and present it.
It goes beyond simple grammar and punctuation; it’s about readability and hitting the mark with promotional copy so it moves prospective customers. We offer a team of writers managed by a former newspaper editor and ad agency writer.
3. Design Background – Design should be strategic—that is, it should take form based on the objectives of the business and the website. Designers who instantly “get creative” do their clients a disservice, since design is about far more than color and pretty pictures. Of course, how your website looks is very important.
Principal Tim Smith has three decades of design experience in the newspaper and agency industries, and brings a “designer’s eye” to the website development process. For examples of our work, see our Website Design Portfolio.
4. Marketing/SEO – Your website won’t do much good if your prospective customers never get to it. We can combine various marketing strategies to help bring people to your website. Depending on your goals and budget, these may include both traditional and online strategies, including search engine optimization (SEO). We offer lead-generation help from simple tactical services all the way to full-blown marketing plans.
Contact us for a no-obligation website consultation