Prospective buyers want to make the best possible decision when choosing a provider. Today, the first place they look is your website.
Too many small businesses, however, end up with an ineffective web presence that doesn’t get the job done. Prospective customers are not impressed by a patched together, do-it-yourself website. Nor are they moved by a work of art that looks nice but doesn’t address their needs.
What We Do: We build you a high-impact website that’s attractive, well organized and easy for visitors to navigate. It supports your branding and represents your business professionally. Most importantly, it is designed to support your marketing goals by telling customers what they want to know about you and why they should do business with you.
Key #2. Develop a Compelling Message
Without training, it’s difficult to write marketing copy that “hits home” with your prospective customers. You must write from the customer’s point of view, using benefit-rich content that connects with your target audience. And you must write for the brain to get through the natural filter that keeps most content from getting believed–if it’s even noticed in the first place.
What We Do: We write compelling marketing copy for our clients–or coach you on the fundamentals so you can write your own. We show you how to differentiate your business and educate prospects on why they should choose you over other providers. Then we use that messaging for your website content and marketing materials so they’re more effective.
Key #3: Mix Your Lead Generation Strategies
Unless your business model is 100% online, you will need a blend of traditional and online strategies to generate leads. Depending on your type of business, this might include local SEO, social media, in-person networking, event marketing, flyers, email marketing, direct mail or various forms of advertising. Few businesses succeed with all their eggs in one basket.
What We Do: We advise you on how to create a simple, actionable marketing plan using strategies and tactics geared to your market, business size and resources. Then we help you develop marketing–both on and off your website–that makes it easier to attract the right customers.
Our services include local search optimization (SEO) strategies, graphic design, website content, copy writing, material development and coaching to get you started and stay on track.
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