Our Approach: Three Key Ways We Help You Attract More Customers
Begin with the Fundamentals
If you want to grow your business and your revenue, there are three fundamental strategic elements you’ll need to put in place:
Great website that makes an impact on visitors
Compelling message to differentiate you
Blended lead generation to attract new customers
We help you with these essential pieces so you attract your customers’ attention and make a strong case for why they should do business with you.
As a strategic marketing provider for small business, we can help with all three.
Key #1. Start with a High-Impact Website… Because Your First Impression May be Your Only Chance
Prospective buyers want to make the best possible decision when choosing a provider. Today, the first place they look is your website.
Too many small businesses, however, end up with an ineffective web presence that doesn’t get the job done. Prospective customers are not impressed by a patched together, do-it-yourself website. Nor are they moved by a work of art that looks nice but doesn’t address their needs.
What We Do: We build you a high-impact website that’s attractive, well organized and easy for visitors to navigate. It supports your branding and represents your business professionally. Most importantly, it is designed to support your marketing goals by telling customers what they want to know about you and why they should do business with you.
Key #2. Develop a Compelling Message
Without training, it’s difficult to write marketing copy that “hits home” with your prospective customers. You must write from the customer’s point of view, using benefit-rich content that connects with your target audience. And you must write for the brain to get through the natural filter that keeps most content from getting believed–if it’s even noticed in the first place.
What We Do: We write compelling marketing copy for our clients–or coach you on the fundamentals so you can write your own. We show you how to differentiate your business and educate prospects on why they should choose you over other providers. Then we use that messaging for your website content and marketing materials so they’re more effective.
Key #3: Mix Your Lead Generation Strategies
Unless your business model is 100% online, you will need a blend of traditional and online strategies to generate leads. Depending on your type of business, this might include local SEO, social media, in-person networking, event marketing, flyers, email marketing, direct mail or various forms of advertising. Few businesses succeed with all their eggs in one basket.
What We Do: We advise you on how to create a simple, actionable marketing plan using strategies and tactics geared to your market, business size and resources. Then we help you develop marketing–both on and off your website–that makes it easier to attract the right customers.
Our services include local search optimization (SEO) strategies, graphic design, website content, copy writing, material development and coaching to get you started and stay on track.
“Before we met Tim, our website was so old and tired that we hoped no one would accidentally find it! We were ready to relaunch our Gift & Incentive Business, so after a consultation, it was obvious that using Tim’s combined marketing expertise and tech experience would be the right move.
Since we wanted to be a bit hands-on with the process, he provided some great tools that helped us demystify the process, and welcomed our involvement in the creation…never intimidating, always responsive.
I love our new website, but even better..today a new customer told me that the site explained just what we provide and created the interest that led to the sale. Highly recommend that you talk to Tim, see what a difference it makes.” –Kris Sudduth, Lasting Impacts
Professional, Easy to Work With
“I have Tim to thank for my kick-ass website. Not only did he create a great website that provides lots of information for my clients but he was so professional and easy to work with.
I don’t consider myself a super techy person, and I’m so busy in my work that I sometimes get overwhelmed and drop the ball.
Tim took this totally out of the equation. He made it so simple for me to get my website launched.
Additionally he helped me on some other marketing projects and, again, he made it so simple for me. I highly recommend Tim for all of your marketing needs!” –Teresa Hubbard, CPA