A Quick History of Google Algorithm Updates What is a Google algorithm, and what does it have to do with your website? The search giant Google uses a complex algorithm—essentially an automated sequence of instructions—to rank its search engine results. Google’s computers perform a series of computations to retrieve data from its search index. The [...]
What's the Cache: From Web Cache to WordPress Caching and Beyond What is a “web cache” and how does this affect WordPress caching on your website? Should you even care about web caching and the like? Not to worry. These geeky concepts only matter if you want people to visit your website. (Sorry, couldn't resist [...]
Google My Business What it is, How it Affects Your Website in Search Results and How to Set up Yours NOTICE: Due to the Covid-19 outbreak, Google has temporarily restricted service and has altered or removed certain features mentioned in the following post. Ever wondered how to use Google My Business to grow YOUR [...]
Wix vs. WordPress vs. Squarespace: Which Online Website Builder is Best For SEO? If you are grappling with which online website builder platform to use, you may want to consider SEO as a leading criterion. When it comes to website platforms, there are distinct differences—especially when it comes to their ability to rank in search [...]
Broken Site Links: The True CostIf you have broken site links, it’s time to reclaim “link juice” and brush up your website’s user experience.Broken links, also known as dead links or link rots, are hyperlinks on a website that point to a web page that no longer exists on the Internet. These pages can be [...]
Four Strategies to Optimize Your Site for Voice Search When Siri was launched as a virtual assistant for the iPhone back in 2008, its natural-language user interface was far from perfect. It was a brand-new concept after all. Over the years, however, Apple’s Siri and other machine learning-backed voice recognition technologies such as Google’s Assistant, [...]
Web Page Loading Speed: What Will Your Website Speed Test Show? What the heck is web page loading speed? Most small business owners don’t know much about it. Yet, you should know what page loading speed is. More importantly, you should know how it impacts the flow of visitors to your website. Why? Faster websites [...]
5 Reasons to Overhaul Your Website If you’re in business today, you know that a good website is critical to the success of your business. So, build a good one, launch it and you’re done, right? Wrong. Websites are not monuments. Times change, the market changes, your competition changes, Google changes. And, if you want [...]
5 Key Tips to Choosing a Great Domain Name If you’re setting up a new business, buying a domain name might not be your first priority as you plan the various other areas of your business operations. However, despite its low priority, it is one of the things that can have a big impact on [...]
Get Mobile, or Get Left Behind on Search Advice from web design Santa Rosa geek: Get mobile, or get left behind in search results. OK, the big word is out from Google. Bottom line: If your website isn’t mobile-friendly, you are definitely going to suffer when it comes to search results. So, what happened, and [...]
