Google Business Profile: The Rebranding
Google has rebranded Google My Business to simply Google "Business Profile." Here's what business owners should know.
Demystifying Bounce Rate
As a website owner, you may wonder what a “bounce rate” is and why you should care about it. We’ll tell you what it is, but first the “why.” [...]
Digital Marketing: SEO vs. PPC?
You may be wondering which is better: SEO or Pay Per Click Advertising (PPC)? It’s a question that business owners often encounter as they grapple with where to [...]
How to Optimize Your Site for Voice Search
5 Strategies to Optimize Your Site for Voice Search You’re familiar with search, but how to optimize your site for [...]
Opt-In Email Lists
Opt-In Email Lists: Building a Goldmine in Your Business If a popularity contest were held today, opt-in email lists would [...]
All About WebP Images
Compressing Pictures for Website Speed with webP Images What the heck are WebP images, and why should you care? If [...]
Google Reviews: Do They Help SEO?
Do Google Reviews Help SEO? Google Reviews: The One-Two Punch of Boosting Your Online Presence Anyone with online experience today [...]
5 Secrets to Ramp Up Local SEO
Local Search: 5 Ways to Maximize Your Local SEO Results Local SEO (search engine optimization) in your immediate area is [...]
Google Algorithm Updates
A Quick History of Google Algorithm Updates What is a Google algorithm, and what does it have to do with [...]
Web Cache, WordPress Caching and Beyond
What's the Cache: From Web Cache to WordPress Caching and Beyond What is a “web cache” and how does this [...]