Do Google Reviews Help SEO? Google Reviews: The One-Two Punch of Boosting Your Online Presence Anyone with online experience today has seen or heard of Google reviews. However, if you are a business owner, your familiarity with these third-party evaluations should be more than casual knowledge. Why? Because [...]
Local Search: 5 Ways to Maximize Your Local SEO Results Local SEO (search engine optimization) in your immediate area is important if you operate a service-based business on a regional level. If so, your success greatly depends on implementing a successful inbound marketing and location-based SEO strategy. That [...]
A Quick History of Google Algorithm Updates What is a Google algorithm, and what does it have to do with your website? The search giant Google uses a complex algorithm—essentially an automated sequence of instructions—to rank its search engine results. Google’s computers perform a series of computations to [...]
What's the Cache: From Web Cache to WordPress Caching and Beyond What is a “web cache” and how does this affect WordPress caching on your website? Should you even care about web caching and the like? Not to worry. These geeky concepts only matter if you want people [...]
Google My Business What it is, How it Affects Your Website in Search Results and How to Set up Yours NOTICE: Due to the Covid-19 outbreak, Google has temporarily restricted service and has altered or removed certain features mentioned in the following post. Ever wondered how to [...]
Wix vs. WordPress vs. Squarespace: Which Online Website Builder is Best For SEO? If you are grappling with which online website builder platform to use, you may want to consider SEO as a leading criterion. When it comes to website platforms, there are distinct differences—especially when it comes [...]
Broken Site Links: The True CostIf you have broken site links, it’s time to reclaim “link juice” and brush up your website’s user experience.Broken links, also known as dead links or link rots, are hyperlinks on a website that point to a web page that no longer exists [...]
How Long Should a Blog Post Be? Considering a blog to boost your online marketing presence? Good move. Blogging can help position you as the expert you are in your field, which builds credibility. Plus, well—optimized blog posts provide search engine optimization (SEO) to lift your presence in [...]
Four Strategies to Optimize Your Site for Voice Search When Siri was launched as a virtual assistant for the iPhone back in 2008, its natural-language user interface was far from perfect. It was a brand-new concept after all. Over the years, however, Apple’s Siri and other machine learning-backed [...]
Web Page Loading Speed: What Will Your Website Speed Test Show? What the heck is web page loading speed? Most small business owners don’t know much about it. Yet, you should know what page loading speed is. More importantly, you should know how it impacts the flow of [...]
