SEO Company Guide to Search Engine Optimization for Local Business-
How to increase Traffic on Your Website from Local Internet Search
(Continued from SEO Guide Pg. 1)
There are generally three ways to enjoy high website traffic:
You operate in a niche environment with limited direct competition.
You have a content-rich site that is properly optimized and frequently updated (on-site SEO).
You employ off-site SEO to create links pointing to your site.
Most small local businesses are not niche players. it’s likely you have dozens, perhaps even hundreds of competitors. So, if you want to get website traffic, you will need to focus on SEO or paid search.
Let’s begin by covering on-site optimization. Remember, these include things you and/or your web designer can do when developing or updating your website.
3 General Rules for On-Site SEO
Rule #1: Begin with a content-
They may even get advice from designers who think attractive graphics are far more important than the words. Thus, they advise their clients to minimize text.
But that’s not how search engines see things. And it isn’t really what people want, either. Remember, the Internet is the “information highway,” and people come there to get detailed information–not just generalities or pictures. They want content.
Invest in good content to differentiate your business and give people reasons to do business with you. Good content helps sell people on you–and it’s also what search engines look for. Of course, it must be easy for people to browse and read, too. That’s where a good web designer really earns his/her pay.
Rule #2: Optimize the pages. There are a variety of techniques that should be used when building and optimizing a website. Unfortunately, many web designers don’t know much about on-
Keep in mind that many of these steps take expertise and involve extra time. Assuming your web designer knows how, you should be prepared to budget more for a site that includes these steps. A well optimized site may also involve advanced keyword research and SEO copy writing–additional skills that are worth paying for.
Rule #3: Refresh your content. Once the site is built, search engines look for periodic changes as a sign that content is updated and relevant.
Even small changes in headlines and body copy can satisfy this requirement, and the cost can be minimal. Fresh content is one of the best investments in keeping your site higher in the search rankings.
And, given that few of your competitors probably do it, site updates may give you a competitive advantage.
How to Select the Right SEO Provider
If you want to embrace SEO as an online marketing strategy, it’s important to make sure you select the right provider from the very start–when you have your website designed. To select a good provider, ask your web designer about on-
For the most honest results, don’t ask if your designer does X or Y. Most likely he/she will say, “Oh yes, I do that.” A better strategy is to simply say, “Tell me about the specific steps you might take when building a website that will help with search engine optimization.” Then compare his/her answers to the 10 actions listed in the On-
Ongoing SEO, particularly by off-
And, watch out for scams. SEO providers often promise results that don’t materialize. Or, they ask a significant fee up front to optimize your website content-
5 Key Takeaways from this Guide
No doubt you’ve learned something from reading this guide. But, it’s also probable you’re not sure what’s most important and what to remember.
So, following are the key takeaways that I recommend you keep in mind.
If you are a local business owner who wants more local traffic from search, these are the things that should be most important to you.
- Hire the right web designer. Before selecting a web designer, ask him/her specific questions about how he/she can help optimize your site. Compare the answers to our list of 10 actions.
- Invest in good content. This means both quality and quantity, since content (not images) is what search engines look for.
- Optimize your website. All things being equal, well-
optimized sites have a higher chance of landing on page 1 of Google than those that are not optimized for search.
- Update your website periodically. Google assigns a higher value to sites that show continuing evidence of fresh, relevant content being added. Stale sites slowly sink to the bottom of search results.
- Invest in off-
site SEO that creates backlinks to your website. Even on a small budget, you can improve your site’s search rankings through blogging, videos, articles, social media, directories and other actions that are within your grasp.
Have questions about SEO and/or wish to implement strategies to increase your visibility on the Internet? Contact Us for a no-
Learn about our Santa Rosa SEO Company services
On-Page SEO Tips
Best practices in On-Page SEO include the following for you and/or your web designer:
- Conduct basic keyword research to help determine what’s likely to yield the best results.
- Use headlines and properly coding them with HTML “header tags.”
- Use localized keywords (e.g. Santa Rosa, Sonoma County, North Bay, etc.)
- Work keywords into headlines and body text.
- Enter keywords into site meta tags (not as useful today, but still better than not doing it…)
- Make sure internal site links contain main keywords.
- Create page filenames that incorporate localized keywords.
- Write page titles and page descriptions that incorporate localized keywords.
- Work localized keywords into the ALT tags for image files.
- Create an XML site map.
Site SEO Tips
- Posting blog entries
- Publishing articles online
- Creating videos and uploading them to YouTube
- Submitting press releases online
- Creating links to your website from other sites
- Submitting your domain directly to search engines
- Creating social media pages (e.g. Google+, Yelp, Facebook)
- Posting engaging “shareable content” on social media that readers can easily share with a simple click
- Listing your website in online directories