Four Strategies to Optimize Your Site for Voice Search When Siri was launched as a virtual assistant for the iPhone back in 2008, its natural-language user interface was far from perfect. It was a brand-new concept after all. Over the years, however, Apple’s Siri and other machine learning-backed voice recognition technologies such as Google’s Assistant, [...]
Web Page Loading Speed: What Will Your Website Speed Test Show? What the heck is web page loading speed? Most small business owners don’t know much about it. Yet, you should know what page loading speed is. More importantly, you should know how it impacts the flow of visitors to your website. Why? Faster websites [...]
Email Deliverability: How to Avoid Having Yours Tagged as Spam Do you send emails to clients or customers? Even more, do you rely on email marketing as a part of your online strategy (as you should)? If so, chances are you've been struck by the same dreadful thought most online marketers have when looking at [...]
5 Reasons to Overhaul Your Website If you’re in business today, you know that a good website is critical to the success of your business. So, build a good one, launch it and you’re done, right? Wrong. Websites are not monuments. Times change, the market changes, your competition changes, Google changes. And, if you want [...]
How to Start a Blog, and How to Create a Blog Post People Will Want to Read Ever wondered how to start a blog? Yes, it usually involves using WordPress, the best blogging platform. But that’s a given. The real question is how to create a blog people will read. But first, let’s consider the [...]
Want to Know How to Hire a Website Designer, Santa Rosa? Advice from a Santa Rosa web designer… A woman called me recently to discuss her website. I was horrified to hear her tale, and thought business owners might benefit from hearing this. She had given a sizable deposit to another Santa Rosa web designer [...]
9 Tried and True Tips to Writing an Effective Website Call to Action Are you missing a compelling website Call to Action (CTA)? It matters, whether your goal is to sell something online or just to sell someone on getting in touch with you. A strong CTA often makes the difference between prospective customers acting [...]
Website Security Warning: Your Site is Getting Mugged! When it comes to website security, Santa Rosa business owners probably don’t think they have much to worry about... After all, we’re just a small city with a lot of small local businesses. Why should anyone want to hack one of our websites? That was a comforting [...]
Get More from Your Website: 3 More Ways to Put it to Work for You Have you ever considered that your website can wear many hats? There’s the obvious—that your website is probably the most important marketing piece your business will ever have. Yet there is so much more your website can do for you [...]
5 Key Tips to Choosing a Great Domain Name If you’re setting up a new business, buying a domain name might not be your first priority as you plan the various other areas of your business operations. However, despite its low priority, it is one of the things that can have a big impact on [...]
