A Quick History of Google Algorithm Updates What is a Google algorithm, and what does it have to do with your website? The search giant Google uses a complex algorithm—essentially an automated sequence of instructions—to rank its search engine results. Google’s computers perform a series of computations to retrieve data from its search index. The [...]
Mission Statements, Ad Slogans and Charting Your Direction When it comes to charting the direction for your business, where do you look? If you aren’t sure, consider advertising slogans, either one you have or how you can learn from “the big boys.” We all have connections with great advertising slogans: Coca-Cola: “It’s the real thing.” [...]
What's the Cache: From Web Cache to WordPress Caching and Beyond What is a “web cache” and how does this affect WordPress caching on your website? Should you even care about web caching and the like? Not to worry. These geeky concepts only matter if you want people to visit your website. (Sorry, couldn't resist [...]
Website Security: How to Protect the Website from Hackers For most small business owners, website security can be reduced to one main question: how to protect the website from hackers? Answers are not simple, since the issue is ever-evolving, complex and confusing. Website security is not something you set once and forget. Rather, it [...]
Google My Business What it is, How it Affects Your Website in Search Results and How to Set up Yours NOTICE: Due to the Covid-19 outbreak, Google has temporarily restricted service and has altered or removed certain features mentioned in the following post. Ever wondered how to use Google My Business to grow YOUR [...]
Wix vs. WordPress vs. Squarespace: Which Online Website Builder is Best For SEO? If you are grappling with which online website builder platform to use, you may want to consider SEO as a leading criterion. When it comes to website platforms, there are distinct differences—especially when it comes to their ability to rank in search [...]
6 Common Contact Page Mistakes and How to Avoid Them Are you making unintended but deadly contact page mistakes? Your contact page might be the shortest page on your site, but it’s certainly one of the most important. Think about it... The whole reason your website exists is to get people to contact you. While [...]
Broken Site Links: The True CostIf you have broken site links, it’s time to reclaim “link juice” and brush up your website’s user experience.Broken links, also known as dead links or link rots, are hyperlinks on a website that point to a web page that no longer exists on the Internet. These pages can be [...]
7 Steps to Developing a Strategically Sound Small Business Website Sonoma County website design specialist Tim Smith outlines the 7-step process his team uses to build small business websites that attract and convert customers. As a certified marketing consultant, I see web design as a strategic process. Your website is probably the most important marketing [...]
How Long Should a Blog Post Be? Considering a blog to boost your online marketing presence? Good move. Blogging can help position you as the expert you are in your field, which builds credibility. Plus, well—optimized blog posts provide search engine optimization (SEO) to lift your presence in search results. I am always asked, “how [...]
