7 Steps to Developing a Strategically Sound Small Business Website Sonoma County website design specialist Tim Smith outlines the 7-step process his team uses to build small business websites that attract and convert customers. As a certified marketing consultant, I see web design as a strategic process. Your website is probably the most important marketing [...]
How Long Should a Blog Post Be? Considering a blog to boost your online marketing presence? Good move. Blogging can help position you as the expert you are in your field, which builds credibility. Plus, well—optimized blog posts provide search engine optimization (SEO) to lift your presence in search results. I am always asked, “how [...]
How to Make Related Youtube Videos Disappear! Ever wanted to hide related Youtube videos on your website? Boy, you are not alone! If you are a website owner and have any videos on your website, chances are they are Youtube videos. And, if you ever noticed what happens when your video stops playing, it’s not [...]
Four Strategies to Optimize Your Site for Voice Search When Siri was launched as a virtual assistant for the iPhone back in 2008, its natural-language user interface was far from perfect. It was a brand-new concept after all. Over the years, however, Apple’s Siri and other machine learning-backed voice recognition technologies such as Google’s Assistant, [...]
Web Page Loading Speed: What Will Your Website Speed Test Show? What the heck is web page loading speed? Most small business owners don’t know much about it. Yet, you should know what page loading speed is. More importantly, you should know how it impacts the flow of visitors to your website. Why? Faster websites [...]
Email Deliverability: How to Avoid Having Yours Tagged as Spam Do you send emails to clients or customers? Even more, do you rely on email marketing as a part of your online strategy (as you should)? If so, chances are you've been struck by the same dreadful thought most online marketers have when looking at [...]
5 Reasons to Overhaul Your Website If you’re in business today, you know that a good website is critical to the success of your business. So, build a good one, launch it and you’re done, right? Wrong. Websites are not monuments. Times change, the market changes, your competition changes, Google changes. And, if you want [...]
How to Start a Blog, and How to Create a Blog Post People Will Want to Read Ever wondered how to start a blog? Yes, it usually involves using WordPress, the best blogging platform. But that’s a given. The real question is how to create a blog people will read. But first, let’s consider the [...]
Want to Know How to Hire a Website Designer, Santa Rosa? Advice from a Santa Rosa web designer… A woman called me recently to discuss her website. I was horrified to hear her tale, and thought business owners might benefit from hearing this. She had given a sizable deposit to another Santa Rosa web designer [...]
9 Tried and True Tips to Writing an Effective Website Call to Action Are you missing a compelling website Call to Action (CTA)? It matters, whether your goal is to sell something online or just to sell someone on getting in touch with you. A strong CTA often makes the difference between prospective customers acting [...]
