The Challenge Business Owners Face with SEO
Search Engine Optimization, or SEO, has become a very complex subject today. The ever-changing nature of search as well as continuing changes in how Google and other search engines process search makes it hard for business owners to wrap their minds around it.
When looking for an SEO company, you’ll find a lot of providers selling search engine optimization services of various kinds at widely varying prices. You’ll also find a lot of approaches–some ethical, some not–as well as firms that make promises they can’t keep.
As a Santa Rosa SEO company, we help business owners with ethical, proven strategies and tactics to get found on Google, Bing and Yahoo. Some of this is included in our services as we design or maintain your website (on-site SEO), while other work we undertake creates links to your site (off-site SEO). For a better understanding of SEO, read our Guide to Search Engine Optimization (SEO) for local business owners.
Get an SEO Plan Customized to Your Business, Goals and Budget
No two businesses are exactly like. They differ by location, offering, customers served, pricing, marketing objectives, competition, etc. These unique differences impact the strategy they might use to attract search traffic.
That’s why we customize our services to your business, what you’re trying to accomplish and your available resources. Some clients want all the work done for them, while others have the time and interest to take on some of the work themselves. So, let’s talk, and we’ll explore your situation together. Then we will provide a proposal designed to meet your goals.
One word of caution… like any advertising, SEO is not an exact science, and results can vary widely depending on a range of factors. Best practices usually involve a lot of small steps that, when combined, improve your chances of a page 1 search position. But, we don’t guarantee specific results (in most cases) any more than a baseball player guarantees he or she will get a hit when stepping to the plate.
Content Marketing: Our Approach Search Engine Optimization
Over the years, people have tried various schemes to “game” search engines, including keyword stuffing, link farming and various other “black hat” (think bad guy!) tactics. Typically these have worked for a while, giving the website a temporary advantage in attracting search traffic.
However, Google has continued to refine its algorithms-formulas for determining which web pages get displayed for a given search. With each revision, it has succeeded in suppressing more of the black hat pages as it worked to make search results more relevant for its customers–people searching.
Today, search is becoming more rigorously weighted toward legitimate pages with content that searchers want to read.
The best way to make search engines happy is with well-developed, content-rich websites that provide good informational value to the searcher. So, as an SEO company, our approach to successful content marketing starts with creating relevant website content.
Creating Links to Your Website with Off-Site SEO
Every time a link is created on the Internet that points back to a page on your website, this “backlink” affects your search standing. These off-site SEO tactics create backlinks that result from content sharing (posting on social media), blogging, video marketing, publishing articles and press releases, directory advertising, etc.
And, while it does not impact organic (unpaid) search, we can also help clients determine if paid advertising, such as banners, directories or pay-per-click advertising, might be appropriate ways to generate website traffic for your business.
Read our Santa Rosa SEO Guide for local business owners
Read our Sanra Rosa SEO company optimization checklist
Contact us for a no-obligation SEO consultation