Santa Rosa Graphic Designer: We Focus on Strategy Before Design Begins
Design with a Purpose
We believe graphic work should not begin and end with design. Design may be beautiful and evocative, but it’s only a means to an end.
A good graphic designer understands that the purpose of design in business is ultimately is to support business objectives. So design must be considered as part of the broader picture–not in isolation.
We continually ask ourselves, “How can this piece help position the client and sell his or her products and services?”
When all is said and done, it’s nice if people think design is beautiful. But, in the end, it comes down to this: Did it get the message across, differentiate the client and support his or her business goals?
“You have an incredible talent in design. The business cards, the flyers and postcards you designed for me are beautiful! I am thrilled, amazed, grateful and moved.
I enjoy the expression of beauty, authenticity and aliveness in the design. I don’t know that I can find the words to express my gratitude!” –Nava Rosenblum, Compassionate Communication Coach
More Effective Ad Design, Better Response
“Tim offered his expertise in designing a more effective advertisement. The difference was like night and day. Tim seems to intuitively know what one needs, and it looks great. Response was great also.
I am willing to take calls if anyone would like to discuss this further. Thanks again, Tim!” –Ed Becker, W.E. Enterprises