About iaim2xl

Tim Smith is a marketing consultant who specializes in website design and helps clients generate leads using both online and traditional channels. He regularly blogs on website and marketing-related topics, such as website strategy, design, content, security and maintenance.

Color Psychology on Websites

Using Color Psychology on Websites to Create Impactful Design Color psychology on websites involves finding the right colors to use on your website and have them work systematically. It can be a tricky business. But, color selection and use is an art of and in itself. All colors [...]

By |July 15th, 2021|General Business Interest, Marketing Strategy, Website Design|Comments Off on Color Psychology on Websites

The Threat of Pwned Passwords

The Threat of Pwned Passwords: Yes, You've Been Affected. If you’re wondering what pwned passwords have to do with you, let’s start by discussing data breaches. We keep hearing about data breaches; ever wonder if you have been a victim, too? Unfortunately, most of us have! Explanation of [...]

By |June 17th, 2021|General Business Interest|Comments Off on The Threat of Pwned Passwords

8 Tips for Writing Engaging Content

Eight Proven Tips to Write Engaging Website Content Pondering how to write engaging website content that will attract and interest readers? Since web readers are notorious for having short attention spans, writing a blog entry or web page copy that keeps them engaged can be challenging. Challenging though [...]

By |May 17th, 2021|Content Management, Website Design|Comments Off on 8 Tips for Writing Engaging Content

Google Page Experience Update

How to Optimize Your Site for the Google Page Experience Update The Google page experience update is almost here. After putting the update into effect, Google will utilize the signal as a direct ranking factor for different websites. But here’s a multimillion-dollar question: how to optimize sites for [...]

By |April 10th, 2021|General Business Interest|Comments Off on Google Page Experience Update

How to Optimize Your Site for Voice Search

5 Strategies to Optimize Your Site for Voice Search You’re familiar with search, but how to optimize your site for voice search? When Google launched the Voice Search app for the iPhone back in 2008, it was far from perfect. But, over the years, speak-activated technology has become [...]

By |March 9th, 2021|General Business Interest, Mobile Websites, Search Engine Optimization|Comments Off on How to Optimize Your Site for Voice Search

Fake Reviews

Fake Reviews are Bad for Business— Even Yours. Here’s Why! The growth of fake reviews starts with online review trends. According to the Brightlocal Local Consumer Review Survey, 82% of all consumers check the reviews before trusting a local business in 2020. This means that online reviews—the views [...]

By |January 26th, 2021|General Business Interest, Marketing Strategy|Comments Off on Fake Reviews

Opt-In Email Lists

Opt-In Email Lists: Building a Goldmine in Your Business If a popularity contest were held today, opt-in email lists would surely lose to Search Engine Optimization (SEO). Most people think of search and rarely consider opt-in email as their go-to marketing channel. When it comes to online marketing, [...]

By |December 15th, 2020|Marketing Strategy, Search Engine Optimization|Comments Off on Opt-In Email Lists

All About WebP Images

Compressing Pictures for Website Speed with webP Images What the heck are WebP images, and why should you care? If you are a business owner with a website, you certainly care about how your site affects users and whether it increases leads and customers—or doesn’t. So, here’s everything [...]

By |November 28th, 2020|Search Engine Optimization, Website Design, WordPress websites|Comments Off on All About WebP Images

Google Reviews: Do They Help SEO?

Do Google Reviews Help SEO? Google Reviews: The One-Two Punch of Boosting Your Online Presence Anyone with online experience today has seen or heard of Google reviews. However, if you are a business owner,  your familiarity with these third-party evaluations should be more than casual knowledge. Why? Because [...]

By |October 2nd, 2020|Marketing Strategy, Search Engine Optimization|Comments Off on Google Reviews: Do They Help SEO?

5 Secrets to Ramp Up Local SEO

Local Search: 5 Ways to Maximize Your Local SEO Results Local SEO (search engine optimization) in your immediate area is important if you operate a service-based business on a regional level. If so, your success greatly depends on implementing a successful inbound marketing and location-based SEO strategy. That [...]

By |September 3rd, 2020|Search Engine Optimization|Comments Off on 5 Secrets to Ramp Up Local SEO
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