About iaim2xl

Tim Smith is a marketing consultant who specializes in website design and helps clients generate leads using both online and traditional channels. He regularly blogs on website and marketing-related topics, such as website strategy, design, content, security and maintenance.

Google Page Experience Update

How to Optimize Your Site for the Google Page Experience Update The Google page experience update is almost here. After putting the update into effect, Google will utilize the signal as a direct ranking factor for different websites. But here’s a multimillion-dollar question: how to optimize sites for [...]

By |April 10th, 2021|General Business Interest|Comments Off on Google Page Experience Update

How to Optimize Your Site for Voice Search

5 Strategies to Optimize Your Site for Voice Search You’re familiar with search, but how to optimize your site for voice search? When Google launched the Voice Search app for the iPhone back in 2008, it was far from perfect. But, over the years, speak-activated technology has become [...]

By |March 9th, 2021|General Business Interest, Mobile Websites, Search Engine Optimization|Comments Off on How to Optimize Your Site for Voice Search

Fake Reviews

Fake Reviews are Bad for Business— Even Yours. Here’s Why! The growth of fake reviews starts with online review trends. According to the Brightlocal Local Consumer Review Survey, 82% of all consumers check the reviews before trusting a local business in 2020. This means that online reviews—the views [...]

By |January 26th, 2021|General Business Interest, Marketing Strategy|Comments Off on Fake Reviews

Opt-In Email Lists

Opt-In Email Lists: Building a Goldmine in Your Business If a popularity contest were held today, opt-in email lists would surely lose to Search Engine Optimization (SEO). Most people think of search and rarely consider opt-in email as their go-to marketing channel. When it comes to online marketing, [...]

By |December 15th, 2020|Marketing Strategy, Search Engine Optimization|Comments Off on Opt-In Email Lists

All About WebP Images

Compressing Pictures for Website Speed with webP Images What the heck are WebP images, and why should you care? If you are a business owner with a website, you certainly care about how your site affects users and whether it increases leads and customers—or doesn’t. So, here’s everything [...]

By |November 28th, 2020|Search Engine Optimization, Website Design, WordPress websites|Comments Off on All About WebP Images

Google Reviews: Do They Help SEO?

Do Google Reviews Help SEO? Google Reviews: The One-Two Punch of Boosting Your Online Presence Anyone with online experience today has seen or heard of Google reviews. However, if you are a business owner,  your familiarity with these third-party evaluations should be more than casual knowledge. Why? Because [...]

By |October 2nd, 2020|Marketing Strategy, Search Engine Optimization|Comments Off on Google Reviews: Do They Help SEO?

5 Secrets to Ramp Up Local SEO

Local Search: 5 Ways to Maximize Your Local SEO Results Local SEO (search engine optimization) in your immediate area is important if you operate a service-based business on a regional level. If so, your success greatly depends on implementing a successful inbound marketing and location-based SEO strategy. That [...]

By |September 3rd, 2020|Search Engine Optimization|Comments Off on 5 Secrets to Ramp Up Local SEO

Google Algorithm Updates

A Quick History of Google Algorithm Updates What is a Google algorithm, and what does it have to do with your website? The search giant Google uses a complex algorithm—essentially an automated sequence of instructions—to rank its search engine results. Google’s computers perform a series of computations to [...]

By |July 30th, 2020|Search Engine Optimization|Comments Off on Google Algorithm Updates

Charting Direction: Mission and Ad Slogans

Mission Statements, Ad Slogans and Charting Your Direction When it comes to charting the direction for your business, where do you look? If you aren’t sure, consider advertising slogans, either one you have or how you can learn from “the big boys.” We all have connections with great [...]

By |June 27th, 2020|Marketing Strategy|Comments Off on Charting Direction: Mission and Ad Slogans

Web Cache, WordPress Caching and Beyond

What's the Cache: From Web Cache to WordPress Caching and Beyond What is a “web cache” and how does this affect WordPress caching on your website? Should you even care about web caching and the like? Not to worry. These geeky concepts only matter if you want people [...]

By |May 21st, 2020|Search Engine Optimization, Website maintenance, WordPress websites|Comments Off on Web Cache, WordPress Caching and Beyond
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