About iaim2xl

Tim Smith is a marketing consultant who specializes in website design and helps clients generate leads using both online and traditional channels. He regularly blogs on website and marketing-related topics, such as website strategy, design, content, security and maintenance.

Google Reviews: Do They Help SEO?

Do Google Reviews Help SEO? Google Reviews: The One-Two Punch of Boosting Your Online Presence Anyone with online experience today has seen or heard of Google reviews. However, if you are a business owner,  your familiarity with these third-party evaluations should be more than casual knowledge. Why? Because [...]

By |October 2nd, 2020|Marketing Strategy, Search Engine Optimization|Comments Off on Google Reviews: Do They Help SEO?

5 Secrets to Ramp Up Local SEO

Local Search: 5 Ways to Maximize Your Local SEO Results Local SEO (search engine optimization) in your immediate area is important if you operate a service-based business on a regional level. If so, your success greatly depends on implementing a successful inbound marketing and location-based SEO strategy. That [...]

By |September 3rd, 2020|Search Engine Optimization|Comments Off on 5 Secrets to Ramp Up Local SEO

Google Algorithm Updates

A Quick History of Google Algorithm Updates What is a Google algorithm, and what does it have to do with your website? The search giant Google uses a complex algorithm—essentially an automated sequence of instructions—to rank its search engine results. Google’s computers perform a series of computations to [...]

By |July 30th, 2020|Search Engine Optimization|Comments Off on Google Algorithm Updates

Charting Direction: Mission and Ad Slogans

Mission Statements, Ad Slogans and Charting Your Direction When it comes to charting the direction for your business, where do you look? If you aren’t sure, consider advertising slogans, either one you have or how you can learn from “the big boys.” We all have connections with great [...]

By |June 27th, 2020|Marketing Strategy|Comments Off on Charting Direction: Mission and Ad Slogans

Web Cache, WordPress Caching and Beyond

What's the Cache: From Web Cache to WordPress Caching and Beyond What is a “web cache” and how does this affect WordPress caching on your website? Should you even care about web caching and the like? Not to worry. These geeky concepts only matter if you want people [...]

By |May 21st, 2020|Search Engine Optimization, Website maintenance, WordPress websites|Comments Off on Web Cache, WordPress Caching and Beyond

How and Why Websites Get Hacked

Website Security: How to Protect the Website from Hackers For most small business owners, website security can be reduced to one main question: how to protect the website from hackers? Answers are not simple, since the issue is ever-evolving, complex and confusing. Website security is not something [...]

By |April 22nd, 2020|Website maintenance, Website Security|Comments Off on How and Why Websites Get Hacked

How to Use Google My Business

Google My Business What it is, How it Affects Your Website in Search Results and How to Set up Yours NOTICE: Due to the Covid-19 outbreak, Google has temporarily restricted service and has altered or removed certain features mentioned in the following post.  Ever wondered how to [...]

By |March 27th, 2020|Marketing Strategy, Search Engine Optimization, Website Design|Comments Off on How to Use Google My Business

Online Website Builder SEO Comparison

Wix vs. WordPress vs. Squarespace: Which Online Website Builder is Best For SEO? If you are grappling with which online website builder platform to use, you may want to consider SEO as a leading criterion. When it comes to website platforms, there are distinct differences—especially when it comes [...]

By |February 3rd, 2020|Search Engine Optimization, Website Design, WordPress websites|Comments Off on Online Website Builder SEO Comparison

Contact Page Mistakes

6 Common Contact Page Mistakes and How to Avoid Them Are you making unintended but deadly contact page mistakes? Your contact page might be the shortest page on your site, but it’s certainly one of the most important. Think about it... The whole reason your website exists is [...]

By |January 6th, 2020|Marketing Strategy, Website Design|Comments Off on Contact Page Mistakes

Broken Site Links

Broken Site Links: The True CostIf you have broken site links, it’s time to reclaim “link juice” and brush up your website’s user experience.Broken links, also known as dead links or link rots, are hyperlinks on a website that point to a web page that no longer exists [...]

By |November 22nd, 2019|Content Management, Search Engine Optimization, Website maintenance|Comments Off on Broken Site Links
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